Social Media & Web Marketing for the Tourism Sector

The Certificate in Social Media and Web Marketing for the Tourism Sector will help a learner develop a strategic approach to executing today’s most relevant digital marketing tactics using social media and website platforms. Throughout the programme, learners will examine social media and web marketing best practices to design a robust digital marketing strategy and create brand-centred social and web content that aligns with an organisation's marketing objectives.

Creating and maintaining a clear, impactful and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how and to who social marketing content should be targeted and continues with brand driven content that builds customer connection, community and advocacy.