Is this course for me?
In a world were more and more activities are centred online, social media and web marketing are some of the most effective ways to build customer relationships and promote an organisation’s products or services. But it can be a struggle to make sense of the sea of acronyms, technologies and platforms.
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The Certificate in Social Media and Web Marketing for the Tourism Sector will help a learner develop a strategic approach to executing today’s most relevant digital marketing tactics using social media and website platforms. Throughout the programme, learners will examine social media and web marketing best practices to design a robust digital marketing strategy and create brand-centred social and web content that aligns with an organisation's marketing objectives.
Creating and maintaining a clear, impactful and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how and to who social marketing content should be targeted and continues with brand driven content that builds customer connection, community and advocacy.
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Certain semesters of this course are taken in common with other courses.
|
PROPOSED MODULES |
MANDATORY/ELECTIVE |
CREDITS |
| 1 |
Tourism Social Media Planning and Practices |
Mandatory |
10 |
| 2 |
Tourism Web Performance and Analytics |
Mandatory |
10 |
|
Work Based Learning |
Mandatory |
10 |
Key Information
Click
here for further information on application procedures for this Springboard funded programme.
Fees
EU Fees: Springboard funded (subject to eligibility criteria)