Learners will be introduced to the pillars of marketing strategy, along with an introduction to digital marketing tools. They will develop an understanding of a user-centred design process, visual building blocks of effective design, along with an understanding of narrative.
The programme has been designed to allow participants gain a solid foundation in marketing and design skills and will allow participants to apply marketing and design in a real-world context. It is suitable for a wide range of participants including those working in a start-up or SME, self-employed, or anyone working in a communications/ marketing role in a large organisation.
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