CAO Code LY107
  Letterkenny Campus

Bachelor of Business (Ord)

Marketing

3 years  /    Level 7  /    Full-time

Is this course for me?

This course offers a general business focus and the development of foundational business competencies for the first two years. In the third year of the programme the focus is twofold: firstly, towards developing advanced business competencies specialising in the field of marketing and secondly supporting the transition to the workplace and employment.

Read more

Certain semesters of this course are taken in common with other courses.

Business (Common Entry)
SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
5 Organisational Behaviour Mandatory 5 3
Financial Management Mandatory 5 3
Consumer Psychology Mandatory 10 5
Marketing Management Mandatory 10 5
6 Digital Marketing 2 Mandatory 10 5
Designing Marketing Research Mandatory 5 3
Personal & Professional Development Mandatory 5 3
Applied Learning - Work Based Learning Elective 10 1
Applied Learning - Enterprise Development Project Elective 10 2

Add-on Courses

On successful completion of this programme, learners may transfer to the following programmes at LYIT:

Key Information

CAO Key Dates:
Discounted closing date – 20 January (17:15)
Normal closing date – 1 February (17:15)
Late closing date – 1 May (17:15)
Change of Mind opens – 5 May (12:00)
Change of Mind closes – 1 July (17:15)
Round 1 offers – 20 August (06:00)

Further Information

Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210

Head of Department Patricia Doherty
Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 9186202

School and Department
School of Business
Department of Business Studies