CAO Code Add-on
  Letterkenny Campus

Bachelor of Business (Hons)

Marketing

1 year  /    Level 8  /    Full-time

Is this course for me?

If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.

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Certain semesters of this course are taken in common with other courses.

SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
7 International Marketing Mandatory 10 5
Human Resource Management Mandatory 5 3
Analysing Marketing Research Mandatory 5 3
Digital Business Mandatory 10 5
8 Strategic Management Mandatory 10 5
Strategic Market Planning Mandatory 10 5
Marketing Research Project Mandatory 5 3
Customer Experience Management Mandatory 5 3

Follow-on Courses

Follow up programmes elsewhere include:

  • Master degrees (by research).
  • Master degree in institutes and universities at home and abroad.

Further Information

Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210

Head of Department Patricia Doherty
Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 9186202

School and Department
School of Business
Department of Business Studies