CAO Code LY128
  Letterkenny Campus

Bachelor of Business (Hons)

Marketing with Online Technologies

3 years  /    Level 8  /    Full-time   /   Work Placement

Is this course for me?

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy.

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Certain semesters of this course are taken in common with other courses.

SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
1 IT for Business Mandatory 5 3
Fundamentals of Marketing Mandatory 5 3
Business Management Mandatory 10 6
Quantitative Methods Mandatory 5 3
Marketing Principles Mandatory 5 3
2 Business in Society Mandatory 5 3
Accounting for Business Mandatory 10 5
Social Media Marketing Mandatory 5 3
Business Information Systems Mandatory 10 5
SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
3 Macroeconomics Mandatory 5 3
Copywriting 4.0 Mandatory 5 3
Contemporary Issues in Marketing Mandatory 10 5
Digital Marketing Mandatory 10 5
4 Website Performance Mandatory 10 5
Talent Management Mandatory 5 3
Generating Consumer Insight Mandatory 5 3
User Experience and Design Thinking Mandatory 10 5
SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
5 Global Marketing Mandatory 10 5
Work & Organisational Psychology Mandatory 5 3
Digital Business Mandatory 10 5
Decision Making for Marketing Mandatory 5 3
6 Capstone Project: Applied Marketing Research Mandatory 10 5
Brand Engagement Marketing Mandatory 5 3
Applied Marketing Management Mandatory 5 3
Strategic Management Mandatory 10 5

Professional Recognition

This course prepares students for the Marketing Institute of Ireland’s Qualified Marketer Exam.

Key Information

Non Eu students will apply via https://noneuapply.lyit.ie/
There is a €20 application fee that all non eu students need to pay in order to submit their application .
All programmes will start in Sept 2022
Students can apply from Jan 2022 onwards

Fees

EU Fees: €3,000
Non-EU Fees: €10,500

Further Information

Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210

Head of Department Patricia Doherty
Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 9186202

School and Department
School of Business
Department of Business Studies