CAO Code LY128
  Letterkenny Campus

Bachelor of Business (Hons)

Marketing with Online Technologies

3 years  /    Level 8  /    Full-time   /   Work Placement

Is this course for me?

The aim of this marketing degree is to equip learners with the capabilities to excel in the dynamic and global marketing environment by developing marketing graduates who are innovative in their approach and have the capacity to act as catalysts for growth in organisations.

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Certain semesters of this course are taken in common with other courses.

SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
1 Learning to Learn & ICT Mandatory 5 3
Fundamentals of Marketing Mandatory 5 3
Business Management Mandatory 10 6
Quantitative Methods Mandatory 5 3
Principles of Marketing Mandatory 5 3
2 Writing Skills Mandatory 5 3
Digital Marketing 1 Mandatory 10 5
Economics 1 Mandatory 5 3
Business Information Systems Mandatory 10 5
SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
3 Social Media Marketing Mandatory 5 3
Copywriting 4.0 Mandatory 5 3
Contemporary Issues in Marketing Mandatory 10 5
Accounting for Business Mandatory 10 5
4 Website Performance Mandatory 10 5
Talent Management Mandatory 5 3
Generating Consumer Insight Mandatory 5 3
User Experience & Design Thinking Mandatory 10 5
SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
5 Global Marketing Mandatory 10 5
Work & Organisational Psychology Mandatory 5 3
Digital Business Mandatory 10 5
Decision Making for Marketing Mandatory 5 3
6 Capstone Project: Applied Marketing Research Mandatory 10 5
Brand Engagement Marketing Mandatory 5 3
Applied Marketing Management Mandatory 5 3
Strategic Management Mandatory 10 5

Follow-on Courses

Follow up programmes elsewhere include:

  • Masters by Research
  • Further study at other Institutes or Universities

Key Information

Non-EU Application Deadline: 25th June 2021

Non-EU applicants can apply online by clicking here to access our online application system.

Fees

EU Fees:
Non-EU Fees: €10,000

Further Information

Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210

Head of Department Patricia Doherty
Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 9186202

School and Department
School of Business
Department of Business Studies