3 years / Level 8 / Full-time / Work Placement
This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy.
NEW A one year optional work placement is available to students who have successfully completed 120 credits after Year 2 (min GPA 50%). The work placement will provide learners with the opportunity to gain valuable practical marketing experience.
The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations.
The programme reflects the intrinsic need to develop marketers who have a strategic approach towards the marketing function but who also have the ability to leverage online technologies to connect with current and prospective customers.
Certain semesters of this course are taken in common with other courses.
This course prepares students for the Marketing Institute of Ireland’s Qualified Marketer Exam.
As part of their programme students will complete a number of Certificates with Hubspot Academy, Google Skillshop and Google Digital Garage.
Minimum Entry Requirements
Points 307 (2024)
Leaving Certificate Minimum Six O6/H7 Maths O6/H7 English or Irish O6/H7 At least two H5 The FE requirements for this programme have changed since the 2022 prospectus went to print, please visit the CAO website for further information.
Information for:
The main employers are:
Graduate careers typically include:
Highland Radio's long standing relationship with ATU Donegal has always been of great benefit to us both; not only have we provided work experience for a number of their marketing students but those same students have also carried out important local research for us. Our experience with the University and the high standard of students has to date has been extremely positive, the can-do attitude of the students with regard to planning, preparation and implementation of tasks set to them has been a key factor in our achieving internal marketing goals. We would have no hesitation in working with ATU students in the future and would recommend any organisation to consider speaking to them about your marketing needs.
UK&Ireland and America, TCS: Marketing today is a blend of multifaceted skills ranging from data to technology and from psychology to creativity. This course provides the right blend for students to walk straight into a job and a career. It is also of tremendous value to the employers in the region who value these skills.
Non Eu students will apply via https://noneuapply.atudonegal.ie/ There is a €20 application fee that all non eu students need to pay in order to submit their application . All programmes will start in Sept 2022 Students can apply from Jan 2022 onwards
Department Administration: +353 (0)74 918 6207 / +353 (0)74 918 6209
Head of Department Patricia Doherty Email: patricia.doherty@atu.ie Telephone: +353 (0)74 9186202
School and Department Faculty of Business Department of Business Studies
Bachelor of Business (Hons)