1 Semester / Level 7 / Part-time
The Certificate in Applied Marketing & Design will provide learners with an introduction to the founding concepts of marketing theory and the core principles, processes and elements of design.
Learners will be introduced to the pillars of marketing strategy, along with an introduction to digital marketing tools. They will develop an understanding of a user-centred design process, visual building blocks of effective design, along with an understanding of narrative. The programme has been designed to allow participants gain a solid foundation in marketing and design skills and will allow participants to apply marketing and design in a real-world context. It is suitable for a wide range of participants including those working in a start-up or SME, self-employed, or anyone working in a communications/ marketing role in a large organisation.
Certain semesters of this course are taken in common with other courses.
Minimum Entry Requirements
5 O6/H7 in the Leaving Certificate, to include Mathematics (F2/O6/H7) and either Irish or English (O6/H7), OR QQIFET Level 5, OR equivalent qualification. Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (over 23 by 1st January in the proposed year of entry).
Information for:
The main employers are:
Graduate careers typically include:
Now accepting applications for a September start.
Applicants with other qualifications and with relevant work experience may also be considered through ATU’s Recognition of Prior Learning (RPL) process
For further information on course delivery and study hours for flexible learning courses at ATU, click here
Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210
Head of Department Patricia Doherty Email: Patricia.Doherty@atu.ie Telephone: +353 (0)74 9186202
School and Department Faculty of Business Department of Business Studies
Certificate (Level 7)
Certificate (Level 6)
Bachelor of Business (Hons)