Letterkenny Campus

Certificate (Level 9)

Applied Brand Strategy & Identity

1 Year / Level 9 / Part-time

Is this course for me?

This programme will enable you to design, develop and manage strategically led and visually coherent brand communication campaigns.

Certain semesters of this course are taken in common with other courses.

Year One

PROPOSED MODULES	MANDATORY/ELECTIVE	CREDITS
Applied Brand Strategy	Mandatory	10
Applied Brand Identity	Mandatory	10
Applied Website Design & Development	Mandatory	10

Professional Recognition

Postgraduate Certificate

Follow-on Courses

Follow up programmes elsewhere include:

UX Design & Applied Innovation

Entry Requirements

Minimum Entry Requirements

An Honours Degree (min 2:2) in related discipline or equivalent.

Candidates who do not have an Honours degree but have significant relevant experience may also be eligible for consideration via Recognition of Prior Learning (RPL)

Number of Places	20

Information for:

Student Experience

Career Pathways

The main employers are:

SMEs
Tech Sector
Marketing Departments
Brand Design Studios
Self-Employed

Graduate Careers

Graduate careers typically include:

Brand Strategist
Senior Designer
Design Director
Creative Director
Design/Marketing Manager / Team Leader
Self-Employed

Employer Testimonials

--Clive Connaughton, Turas Branda

The programme is comprehensive. Today, strategy is King. Without bones, a body would crumble. Without strategy, a brand crumbles. Students will definitely experience how to connect a strategy to design. What colours should they use to reflect a particular strategy? What shapes? What fonts? What type of imagery? What type of illustrative style? How do I reflect the brand strategy personality? All of which is covered is this programme proposal. Each module has in-depth structures designed to guide but also challenge the students. The course covers everything that is required to develop a substantial brand, which I find extremely impressive.

How To Apply Download Application Form Download Prospectus Additional Information

Key Information

Application closing date: September 2023

100% Online
Duration: One Semester

Fees

EU Fees: €2,500

Non-EU Fees: €2,500

Further Information

Head of Department Nollaig Crombie
Email: nollaig.crombie@atu.ie
Telephone: +353 (0)74 9186203

School and Department
Faculty of Business
Department of Design & Creative Media