Letterkenny Campus

Master of Science

Marketing Practice

1 year  /    Level 9  /    Full-time   /   Work Placement

Is this course for me?

Our one year full time, or two year part-time Master of Science in Marketing Practice will build on the knowledge and skills learned at undergraduate level. It will provide crucial experience through an industry work placement and develop your strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development.

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Certain semesters of this course are taken in common with other courses.

1 Research Methods Mandatory 5 2
Managing the Innovation Process Mandatory 5 2
Academic Writing Elective 5 1
Digital Marketing Mandatory 10 4
Driving Marketing in SMEs Mandatory 10 4
2 Managing Sales Mandatory 5 2
Applied Strategic Business Planning Mandatory 10 4
Data Analysis Mandatory 5 2
Dissertation Mandatory 15 1
Work Placement Mandatory 10 0

Follow-on Courses

Follow up programmes elsewhere include:

  • Level 10 studies (Doctoral) at other institutions and universities at home and abroad.

Key Information

Non Eu students will apply via https://noneuapply.lyit.ie/
There is a €20 application fee that all non eu students need to pay in order to submit their application .
All programmes will start in Sept 2022
Students can apply from Jan 2022 onwards


EU Fees: €5,750
Non-EU Fees: €12,000

Further Information

Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210

Head of Department Patricia Doherty
Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 9186202

School and Department
School of Business
Department of Business Studies