Marketing

Atlantic Technical University has provided me with a great education and lots of resources and opportunities here in Donegal. I chose to do my MSc in Marketing here, primarily for two reasons. Firstly, with the great reputation of ATU Donegal, and secondly I felt the course would enhance my existing practical skills gained from working in industry, while also furthering my strategic skills to help me in my career progression within my employment.

ATU Donegal is equipped with a number of lecturers who create interests and understandings due to their passion in the field of marketing. The programme helped me develop my skillset and now I have extensive knowledge and confidence across many different areas such as digital marketing and understanding consumer behaviour. The course offered guest lectures, talks from companies and career orientated events. I enjoyed the rhythm of the lectures and tutorials – and feel that it was an enjoyable year of study. I believe that the MSc in Marketing is a great course and with living and working remotely in Buncrana it was a no brainer for me to study at ATU Donegal. I would highly recommend the MSc in Marketing to other students.

I’ve always had an interest in marketing and understanding consumer habits, so I undertook the MSc Marketing programme in Letterkenny IT (now ATU Donegal) from 2016 – 2018. The course used a mix of on-site lectures and workshops, delving into topics such as data analytics, advanced digital marketing, managing sales and various marketing channels, which was all really relevant and useful in terms of practical information that I could apply to our family-run business. The small class sizes meant we could build key professional relationships with lecturers, getting real-time answers and guidance when required. I particularly enjoyed working within groups and overcoming the natural challenges and positives of working with other people and personalities who have the same interest in marketing. I’m now currently the Marketing Director at Island Seafood and Atlantic Treasures, two multinational companies, and I have no doubt that the valuable learning and research I did during my MS. is what has led to the company’s growth and understanding of our customers. I’d highly recommend the MSc Marketing at ATU Donegal for anyone wishing to pursue a career in marketing, communications or public relations.

I graduated from the MSc in Marketing Practice at ATU Donegal in 2017 and I have only positive things to say about my experiences on the course. One aspect of this course that I particularly liked was that it enabled me to study advanced marketing theory, and then, practically apply this knowledge via an industry placement. I found the lecturers supportive and the course content engaging. Additionally, I found the overall campus environment really welcoming and set up in a manner to facilitate students to best achieve their academic goals. I believe that this course has equipped me with the knowledge and skills needed to succeed in my career. I would highly recommend this programme to anyone wishing to take a practical approach to their learning as well as those wishing to broaden their career opportunities.

Highland Radio's long standing relationship with ATU Donegal has always been of great benefit to us both; not only have we provided work experience for a number of their marketing students but those same students have also carried out important local research for us. Our experience with the University and the high standard of students has to date has been extremely positive, the can-do attitude of the students with regard to planning, preparation and implementation of tasks set to them has been a key factor in our achieving internal marketing goals. We would have no hesitation in working with ATU students in the future and would recommend any organisation to consider speaking to them about your marketing needs.

Focusing on the end customer is key to a successful career in marketing but the skills required to do that are ever changing. This course provides a focus on omni-channel development with end users in mind and the ability to measure and influence decision making. atching it with an understanding of the sales process and encouraging an entrepreneurial mindset will give students a bedrock of key skills for their future career.