Letterkenny Campus

Master of Science

Marketing Practice

1 year & 2  /    Level 9  /    Full-time & Part-time   /   Work Placement

Is this course for me?

Our one year full time, or two year part-time Master of Science in Marketing Practice will build on the knowledge and skills learned at undergraduate level. It will provide crucial experience through an industry work placement and develop your strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development.

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Certain semesters of this course are taken in common with other courses.

SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
1 Research Methods Mandatory 5 2
Managing the Innovation Process Mandatory 5 2
Academic Writing Elective 5 1
Digital Marketing Mandatory 10 4
Driving Marketing in SMEs Mandatory 10 4
2 Managing Sales Mandatory 5 2
Applied Strategic Business Planning Mandatory 10 4
Data Analysis Mandatory 5 2
Dissertation Mandatory 15 1
Work Placement Mandatory 10 0

Follow-on Courses

Follow up programmes elsewhere include:

  • Level 10 studies (Doctoral) at other institutions and universities at home and abroad.

Key Information

Application Deadline - 22nd August

Fees

EU Fees: €5,000
Non-EU Fees: €10,000

Further Information

Contact
Patricia Doherty
Head of Department

Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 9186202

School and Department
Department of Business Studies
School of Business