The Higher Diploma in Arts in Tourism Destination Marketing is a conversion programme aimed at
non-tourism graduates wishing to pursue a career in the tourism industry.
The programme is aimed at both professionals currently employed within the tourism industry
and those from complementary backgrounds who wish to enter the tourism field. In this
context it may be of particular interest to people coming from an arts, heritage, languages,
geography, marketing or business background.
The aim of the programme is to equip participants with the necessary expertise to market,
co-ordinate and develop tourism businesses and projects at tourist destinations in Ireland
and abroad. It is aimed at both professionals currently employed within the tourism industry
and those from other fields. This dynamic programme encourages interaction between academics
and industry practitioners from national and international tourism sectors.
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