• » Bachelor of Arts (Honours) in Visual Communication & Graphic Design

    Programme Title  Bachelor of Arts (Honours) in Visual Communication & Graphic Design
    CAO Code  LY408
    LYIT internal code  
    Duration  4 Years ab initio
    Standard Code Places:  20
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from HETAC
    Is this Programme for Me?
    Visual Communication is one of the most rapidly changing design disciplines, demanding that the graphic designer continuously responds with creativity and ingenuity to the demands of a visually literate public whose expectations of what is possible continue to rise higher and higher. It is a continuous challenge to the designer to create inventive visual imagery.
    At Lyit, emphasis is placed at every stage on design-led thinking, generating design concepts and creative solutions. The importance of traditional skills and process is central to the course and while visual communication and digital skills are integral to one another, there is a clear distinction between strong design thinking and digital skills.
    The Design - Visual Communication course at Lyit aims to immerse the student in a wide range of design disciplines, from photography and image making to motion graphics and interactive design, allowing the graduate to creatively apply and continuously develop their knowledge in the professional world.
    Minimum Academic Entry Requirements
    • Min. Four O6/H7
    • At Least Two H5
    • English or Irish O6/H7
    • LC Art or Portfolio
    Maths is not required.
    Applicants must have either Leaving Certificate Art or Design Communication Graphics or equivalent or will be required to submit a portfolio of design related work.
    For NI applicants, A level Art or Moving Image Arts are acceptable.
    For information on submitting a portfolio for those applicants who do not have Leaving certificate Art or Design Communication Graphics or equivalent, please click here
    • FETAC applicants click FETAC
    • Applicants presenting non-Irish exams as a basis for entry, please check the IOTCEF listing to search for the entry relevant to your country
    • Applicants who are interested in taking selected modules only from this programme and/or those interested in studying this programme in a part-time mode, click Part-time Study
    What will I study?
    YEAR 1
    Semester 1 introduces the student to the fundamentals of design thinking and the creative process.
    Semester 2 looks at the Design process – exploring composition, layout and movement for a range of platforms.
    YEAR 2
    Semester 3 deals with branding and identity, formulating design solutions for print and screen.
    In Semester 4 the student explores design and image making in 3-dimensions.
    YEAR 3
    Semester 5 requires the student to problem solve in response to advertising briefs.
    Semester 6 allows for an Erasmus exchange or a work placement. If neither of these options is practical, the student engages in a series of live briefs and international design competitions.
    YEAR 4
    Semester 7 focuses on motion graphics, both spatial and time-based while Semester 8 is a self-directed personal response to an inter-disciplinary design problem.
    Year/SemesterProposed ModulesMandatory/
    No of creditsClass hours per week
     1/1  Graphic Design Fundamentals Mandatory  10  8
     Image making fundamentals Mandatory  10  7
     The Design Process Mandatory  5  4
     Communications Skills Mandatory  5  3
     1/2  Graphic Design – Layout Mandatory  10  7
     Image Making – Moving Image Mandatory  10  7
     Web Design 1 – Process Mandatory  5  3
     Design History Mandatory  5  3
     2/3  Graphic Design - Identity Mandatory  10  6
     Image Making – for Communications Mandatory  10  6
     Web Design 2 – Information Architecture Mandatory  5  3
     Design Theory – 20th Century Graphic Design 1 Mandatory  5  3
     2/4  Spatial Graphic Design  Mandatory  15  9
     Web Design 3 – Grid & Type Online Mandatory  5  3
     Design Theory – 20th Century Graphic Design 2 Mandatory  5  3
     Design and Marketing Mandatory  5  3
     3/5  Visual communications – Advertising Mandatory  10  6
     Image Making in Advertising Mandatory  10  5
     Web Design 4 – Responsive Design Mandatory  5  3
     Design Theory – Advertising & Branding Mandatory  5  3
     3/6  Professional Design Practice Mandatory  30  12
     Erasmus Study Semester Elective  30  7
     Work Placed Learning Elective  30  
     4/7  Design, Image, Motion Mandatory  15  7
     Business of Graphic Design Mandatory  10  5
     Contemporary Design Theory Mandatory  5  3
     4/8  Design Project Mandatory  20  7
     Personal Promotion Mandatory  5  5
     Innovation and Creativity  Mandatory  5  3
    Are there follow-up Programmes Available?
    Graduates may go on to study on the MA in Motion Graphics at Lyit or on MA programmes in other institutes in Ireland or abroad.
    Career Opportunities
    Graduates find employment in the visual commu¬nication industry both in Ireland and abroad. The skills learnt are highly transferable so graduate careers typically include
    • Graphic Design
    • Advertising and Art Direction
    • Web Design
    • Interactive Media
    • Motion Graphics
    • Print and Publishing
    • Freelance design and illustration.
    Employers range from brand, advertising and marketing agencies, to companies with in-house marketing teams, publishers, the media, graphic design consultancies and web design companies. Many designers also set up their own business.
    This course is suitable for those who ultimately wish to pursue a career in teaching as it is recognised by the Teaching Council for the purposes of teaching Art
    This course begins in September each year. How to Apply