Full-Time Courses

  • » Bachelor of Business (Common Entry)

    with named award options: Accounting, Management, Marketing

     Programme Title  Bachelor of Business (Common Entry) with named award options: Accounting, Management, Marketing
     CAO Code  LY107
     LYIT internal code  
     Duration  3 Years
     Standard Code Places:  40
     National Framework Level  7
     Award Type  Major
     Awarding Body  LYIT, under Delegated Authority from QQI
     CAO Points  
    Is this the course for you?
    This programme has been designed to provide students, who know they want to study some aspect of business at third level but are unsure as to which specific area, with the opportunity to take modules in Accounting, Management and Marketing, as well as core business modules, before having to choose which area to specialise in for their Level 7 Degree.  
    The first two years of the programme are common with students getting equal exposure to Accounting, Management and Marketing to enable them make an informed choice as regards their preferred specialism in Year 3.
    Minimum Academic Entry Requirements
    • Minimum Points Score 160
    • Min. Five O6/H7
    • English or Irish O6/H7
    • Maths F2/O6/H7
      Or
    • Have obtained any QQI FET Level 5 award
      Or
    • For entry purposes RPL will be considered in accordance with the quality assurance procedures of LYIT.
      Or
    • Any applicant applying based on non EU awards/qualifications must apply directly to the International Office at LYIT.  In order to be considered for entry international applicants must present:
      • A qualification that is recognised as being equivalent to a Level 5 Irish qualification.
      • An IELTS qualification of 5.5 minimum.
    What will I study?
    Common
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of credits
     1/1  Learning to Learn & ICT Mandatory  5
     Business Management Mandatory  10
     Business Law Mandatory  5
     Fundamentals of Marketing Mandatory  5
     Introduction to Sociology Elective  5
     Language and Culture 1 (French/German/Irish/Spanish) Elective  5
     Beginners Spanish 1 Elective  5
     Introduction to the Teaching of English Elective  5
     Personal Finance Elective  5
     1/2  Writing Skills Mandatory  5
     Economics 1 Mandatory  5
     Basic Business Statistics 1 Mandatory  5
     Introduction to Accounting Mandatory  10
     Critical Thinking Skills Elective  5
     Language and Culture 2 (French/German/Irish/Spanish) Elective  5
     Beginners Spanish 2 Elective  5
     Civic & Community Engagement Elective  5
     2/3  Financial & Cost Accounting Mandatory  10
     Business Information Systems Mandatory  10
     Basic Business Statistics 2 Mandatory  5
     Marketing Principles Mandatory  5
     2/4  Economics 2 Mandatory  5
     Business Communications Mandatory  5
     Digital Marketing 1 Mandatory  10
     Entrepreneurship & Innovation Mandatory  5
     Introduction to Business Process Management Mandatory  5
    NOTE: Choose one 5 credit elective
    Bachelor of Business in Accounting
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of credits
     3/5  Financial Reporting 1 Mandatory  10
     Management Accounting & Finance Mandatory  10
     Computerised Accounts Mandatory  5
     Law for the Business Environment Mandatory  5
     3/6  Management Accounting 2 Mandatory  10
     Company Law & Governance Mandatory  10
     Business Tax Mandatory  10
    Bachelor of Business in Management
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of credits
     3/5  Service & Operations Management Mandatory  10
     Business Law for Managers Mandatory  5
     Organisational Behaviour Mandatory  5
     Microeconomics for Business Decisions Mandatory  5
     Financial Management Mandatory  5
     3/6  HRM & Employee Relations Mandatory  10
     Project Management Mandatory  5
     Personal & Professional Development Mandatory  5
     Applied Learning – Work based Learning Elective  10
     Applied Learning – Enterprise Development Project Elective  10
    Bachelor of Business in Marketing
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of credits
     3/5  Marketing Management  Mandatory  10
     Consumer Psychology Mandatory  10
     Organisational Behaviour Mandatory  5
     Financial Management Mandatory  5
     3/6  Digital Marketing 2 Mandatory  10
     Designing Marketing Research Mandatory  5
     Personal & Professional Development Mandatory  5
     Applied Learning – Work based Learning Elective  10
     Applied Learning – Enterprise Development Project Elective  10
    Follow-on Courses
    • BBus in Management can progress to BBus (Hons) in Management [Level 8 add-on, 60 ECTS]
    • BBus in Marketing can progress to BBus (Hons) in Marketing [Level 8 add-on, 60 ECTS]
    • BBus in Accounting can progress to BBus (Hons) in Accounting [Level 8 add-on, 60 ECTS].
    Career Opportunities
    Graduates from this programme will be equipped with a skill set that is hugely in demand both regionally, nationally and internationally.  Depending on their choice of specialism graduates may find employment across a range of sectors including public sector, finance, IT and retail in the following roles:
    BBus in ManagementBBus in MarketingBBus in Accounting
    • Trainee / Assistant Manager
    • Operations Administrator
    • Human Resource Assistant
    • Buyer & Procurement Officer
    • Business Development Roles
    • Finance and Insurance Roles
    • Administrator
    • Marketing Executive (marketing department / marketing agency /consultancy)
    • Advertising / Public Relations Executive
    • Market Researcher
    • Sales & Marketing Executive
    • Marketing Assistant
    • Digital Marketing Executive
    • Office Manager
    • Book-keeper
    • Accounts Administrator
    • Finance Roles
    • Most graduates will progress onto the BBUS Hons Accounting programme with a view to completing Professional Accounting exams (ICA, ACCA, CIMA or ICA). 
    FOR FURTHER INFORMATION:

  • » Bachelor of Arts in Administration & IT

     Programme Title  Bachelor of Arts in Administration & IT
     CAO Code  LY117
     LYIT internal code  LY_BADMN_D
     Duration  3 Years
     Standard Code Places:  40
     National Framework Level  7
     Award Type  Major
     Awarding Body  LYIT, under Delegated Authority from HETAC
     CAO Points  Click here for CAO Points
    Is this Programme for Me?
    This programme covers all the areas of training necessary for the post of personal assistant/office administrator/office manager. Holders of this Award will be able to assume early responsibility in Office Management and will be familiar with all the main types of work that they are likely to encounter.
    The programme incorporates the key skills required for the modern administrative environment in either small or large organizations. These key competencies include, communication skills, information technology proficiency, working with people and problem-solving.
    A key strength of this programme is the emphasis on practical learning and learning by doing. Practically based modules such as computerised accounts, payroll, text processing and advanced spreadsheets will equip the learner with the know how for administrative work. Upon completion of this programme students will have acquired advanced skills in administration to assist in managing an office effectively. Furthermore, students will have developed knowledge and skills necessary for potential management positions. The transferability of the skills taught on this course is high and can be applied across a variety of workplaces, cultures and positions.
    Work Experience/Placement
    Work placement is viewed as an integral part of the programme in that it embeds skills learned and knowledge acquired throughout the course. The work placement is accredited and takes place over the course of one semester. It gives the learner the opportunity to work in a real life situation where she/he will have to work on her/his own initiative, be adaptable to the new environment she/he finds her/himself working in and reflect on her/his own learning.
    Minimum Academic Entry Requirements
    • Minimum Points Score 160
    • Min. Five O6/H7
    • English or Irish O6/H7
    • Maths F2/O6/H7
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of creditsClass hours per week
     1/1  Learning & Communication Skills  Mandatory  10  5
     Office Organisation and Management  Mandatory  10  6
     Information Technology  Mandatory  5  3
     Introduction to Sociology  Elective  5  3
     French 1  Elective  5  4
     German 1  Elective  5  4
     Spanish 1  Elective  5  4
     Irish 1  Elective  5  3
     1/2  Record Keeping (Accounts and Payroll)  Mandatory  10  6
     Text Processing  Mandatory  10  6
     Mathematics  Mandatory  5  3
     French 2  Elective  5  4
     German 2  Elective  5  4
     Spanish 2  Elective  5  4
     Irish 2  Elective  5  3
     Social Technology Project  Elective  5  3
     2/3  Business Information Systems  Mandatory  10  5
     Business Organisation and Management  Mandatory  10  6
     Advanced Text Processing  Mandatory  5  3
     French 3  Elective  5  4
     German 3  Elective  5  4
     Spanish 3  Elective  5  4
     Irish 3  Elective  5  3
     Teaching English as a Foreign Language (TEFL)  Elective  5  3
     Civic & Community Engagement  Elective  5  3
     2/4  Marketing & Customer Relationship Management  Mandatory  10  5
     Computerised Accounts & Payroll Systems  Mandatory  10  5
     Advanced IT Applications  Mandatory  5  3
     French 4  Elective  5  4
     German 4  Elective  5  4
     Spanish 4  Elective  5  4
     Irish 4  Elective  5  3
     Personal Finance  Elective  5  3
     3/5  Professional Development  Mandatory  5  
     Work Placement  Mandatory  25  
     3/6  Interactive & Social Media Applications  Mandatory  10  5
     Managing People  Mandatory  10  5
     Public Relations & Communications  Mandatory  5  3
     Applied Marketing Management  Mandatory  5  3
    NOTE: Choose 5/10 credits from electives
    Programme Aims
    Development of the programme is underpinned by the following core concepts:
    • To equip learners with the requisite skillset to work in the private, public and community sectors as an office administrator/manager. This encompasses a broad knowledge and understanding of the processes of administrative services within organisations, incorporating facilities, equipment and supplies necessary within an administrative environment; a good knowledge and understanding of information technology systems and accounting systems.
    • Preparation for the Workplace by presenting the learner with both a learning environment and work based setting conducive to the development of administrative/management knowledge and skills required to operate at a professional and competent level. To provide the learner with practical experience to work in a real life setting thus enhancing the use of specialist knowledge in practice, recognising the reciprocal relationship between theory and practice
    • Enhancement of lifelong learning skills including personal development to contribute to civic society at large. Lifelong learning skills include the development and enhancement of a range of general transferable learning, intellectual and professional skills, which, while being highly appropriate to a career in administration, are not restricted to this. This includes the encouragement of improved self-awareness, leadership vision, positive and critical attitudes towards change and society in general.
    Follow-on courses
    • Holders of this Award are eligible to undertake the Bachelor of Arts (Hon)Administrative Management.
    • Progression to Degree programmes at other Institutes and Universities within Ireland and abroad.
    Career Opportunities
    There is a constant demand for Award holders with a high level of education and training. Graduates are usually employed with County Councils, Health Boards, VECs and private industry.
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:

  • » Bachelor of Business (Honours) in Accounting

     Programme Title  Bachelor of Business (Honours) in Accounting
     CAO Code  LY108
     LYIT internal code  
     Duration  3 Years
     Standard Code Places:  50
     National Framework Level  8
     Award Type  Major
     Awarding Body  LYIT, under Delegated Authority from QQI
     CAO Points  Click here for CAO Points
    Is this course for you?  
    If you want to build a career in the accounting profession, this course could be for you.  Over three years, you will learn the core accounting and finance skills needed to perform at a highly competent level in the accountancy profession.  You will also develop a complementary range of business skills that will equip you to work in a variety of related positions, including business management and teaching.
    Minimum Academic Entry Requirements
    At least grade H5 in two higher-level papers, together with Grade O6/H7 in four other subjects of the Leaving Certificate examination, to include Mathematics and Irish or English.
    • QQI applicants click QQIFET
    • Applicants presenting non-Irish exams as a basis for entry, please check the IOTCEF listing to search for the entry relevant to your country 
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of creditsClass hours per week
     1/1  Learning to Learn & ICT Mandatory  5  5
     Book-keeping Mandatory  5  3
     Personal Finance Mandatory  5  3
     Business Management Mandatory  10  6
     Quantitative Methods Mandatory  5  3
     1/2  Business Information Systems Mandatory  10  5
     Economics Mandatory  10  5
     Financial Accounting Mandatory  5  3
     Writing Skills Mandatory  5  3
     2/3  Financial Reporting 1 Mandatory  10  5
     Management Accounting & Finance Mandatory  10  5
     Computerised Accounts Mandatory  5  3
     Law for the Business Environment Mandatory  5  3
     2/4  Management Accounting 2 Mandatory  10  5
     Company Law & Governance Mandatory  10  5
     Business Tax Mandatory  10  5
     3/5  Digital Business Mandatory  10  5
     Financial Reporting 2 Mandatory  10  5
     Business Finance Mandatory  5  3
     Capital Gains Tax & VAT Mandatory  5  3
     3/6  Strategic Management Mandatory  10  5
     Advanced Management Accounting & Finance Mandatory  10  5
     Auditing Mandatory  10  5
    Learning Outcomes
    On successful completion of the Bachelor of Business (Hons) in Accounting the learner will have achieved the following learning outcomes:
    • Explain accounting and business concepts appropriate for entry-level positions in accounting and business fields.
    • Discuss key business areas including financial reporting, management accounting, taxation and auditing.
    • Review technical accounting literature and to present and defend complex financial strategies.
    • Explain the regulations and principles of accounting, and apply these accurately and correctly to accounting and business issues.
    • Evaluate the financial position of an organisation through the examination of financial statements and non-financial data in order to provide practical and ethical solutions to complex business challenges.
    • Operate effectively, both individually and as part of a team, across key business disciplines including accounting, finance and taxation
    • Deliver sound financial decision making in a challenging and dynamic business environment.
    • Discuss ethical dilemmas and legal issues, and respond appropriately by applying relevant ethical and legal concepts and codes of ethics issued by relevant authorities.
    Follow-on courses
    • Master of Arts in Accounting at LYIT.
    • Higher Diploma in Financial Services Technologies at LYIT.
    • Masters degrees in institutes and universities at home and abroad
    • Higher Diploma in Education for qualification as a teacher.
    Career Opportunities
    Graduates of this course find positions in professional accountancy practices, industry, commerce, financial services and the public service, nationally and internationally.  Accounting courses at LYIT attract generous exemptions from the examinations of professional accountancy bodies including ICA, ACCA, CPA and CIMA.  All exemptions awarded are subject to annual review and revision by the various professional bodies and are based on students achieving clear passes in completion of specific modules.
    This course is suitable for those who ultimately wish to pursue a career in teaching as it will be recognised by the Teachers Council for the purposes of teaching Accounting, Business and Economics. Graduates have the opportunity to progress to LYIT’s MA in Accounting, which offers further generous exemptions from professional examinations.
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:

  • » Bachelor of Business (Hons)

    Programme Title  Bachelor of Business (Hons) 
    CAO Code  LY118
    LYIT internal code  
    Duration  3 Years ab initio
    Standard Code Places:  30
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    CAO Points  Click here for CAO Points
    Is this Course for You?
    The Bachelor of Business (Honours) is a general, Level 8, 3 year honours degree programme that equips graduates with the resources necessary to excel in today’s dynamic business environment. The programme reflects the changes in digital business and innovation and ensures that graduates develop the skills and knowledge required to enter a variety of different careers at a domestic or global business level.
    Emphasis is placed on developing graduates who are forward thinking and act as catalysts for growth in business. The programme reflects the intrinsic need to develop leaders; leaders that know how to use the functional areas of business and understand how to manage innovation and drive an organisation forward in the digital era.
    The first year of the programme focuses on developing students foundational business abilities, while the remaining two years focus on developing advanced capabilities. In addition, the third year of the programme gives flexibility to select electives in specialised areas.
    Key Features
    • Excellent academic delivery & tailored support
    • External guest speakers – both visiting academics and practitioners
    • Hands on projects
    • Work-context rich case study teaching – student-led and lecturer-led
    • Lecturer-led debates
    • Discussion groups
    • Best practice seminar series
    • Focus on reflective learning
    • Access to an extensive range of academic and practitioner material
    Minimum Entry Requirements
    Applicants should have 6 Leaving Certificate Subjects with a minimum of Grade H5 in at least 2 higher level papers, together with Grade O6/7 in four other subjects of the Leaving Certificate, to include Mathematics and Irish or English
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of creditsClass hours per week
     1/1  Learning to Learn & ICT Mandatory  5  5
     Business Management Mandatory  10  6
     Fundamentals of Marketing Mandatory  5  3
     Quantitative Methods  Mandatory  5  3
     Business Law Mandatory  5  3
     1/2  Writing Skills  Mandatory  5  3
     Economics Mandatory  10  5
     Business Information Systems  Mandatory  10  3
     Introduction to Business Process Management Mandatory  5  3
     2/3  Service & Operations Management Mandatory  10  5
     Marketing Principles Mandatory  10  5
     Accounting for Business Mandatory  10  5
     Microeconomics for Business Decisions Mandatory  5  3
     2/4  Communications and Digital Media  Mandatory  5  3
     HRM & Employee Relations Mandatory  10  5
     Personal & Professional Development Mandatory  5  3
     Applied Learning – Work Based Learning Elective  10  
     Applied Learning – Enterprise Development Elective  10  
     3/5  Digital Business Mandatory  10  5
     The Macroeconomic Environment Mandatory  5  3
     Financial Management Mandatory  5  3
     Supply Chain Management Elective  10  5
     International Marketing Elective  10  5
     3/6  Strategic Management Mandatory  10  5
     Innovation in Organisations Mandatory  10  5
     Customer Experience Management Elective  5  3
     Decision Making Techniques Elective  5  3
     Project Management Elective  5  3
     Organisational Change Elective  10  5
    *Choose 10 credits form elective
    Learning Outcomes
    On successful completion of the Bachelor of Business (Honours) the learner will be able to:
    • Critically apply a broad and coherent knowledge of organisational theories, concepts and methods
    • Recognise good practice such as innovation, organisational strategy and digital business
    • Demonstrate mastery of a range of complex skills and tools in Organisational practice to conduct closely guided research, professional or advanced technical activities
    • Exercise appropriate judgement to develop and recommend solutions to organisational problems
    • Use advanced skills to conduct research to model proposed solutions to organisational problems
    • Work as an effective and valuable team member in both leadership and team member roles
    • Learn to work in a variety of learning contexts while acting responsibly
    • Examine and reflect on ethical and social issues at an individual and organizational level
    Follow-on Courses
    • MSc in Marketing Practice at LYIT
    • Higher Diploma in Financial Services Technologies
    • Further study at other institutes or universities
    Career Opportunities
    Due to the broad range of subjects studied throughout the programme, graduates are prepared for employment in a variety of business-related fields
    FOR FURTHER INFORMATION:

  • » Bachelor of Arts (Honours) in Administration and IT

     Programme Title  Bachelor of Arts (Honours) in Administration and IT
     CAO Code  Add-on programme. Not available via CAO
     LYIT internal code  LY_BADMN_B
     Duration  1 Year, Post Bachelor of Business (level 7)
     Standard Code Places:  80
     National Framework Level  8
     Award Type  Major
     Awarding Body  LYIT, under Delegated Authority from HETAC
    Is this course for you?
    This programme provides progression to an honours degree level for students who have completed the ordinary degree programme in administration & IT. On successful completion of the ordinary and honours degree programmes, learners will have gained a knowledge and understanding in a range of core areas relating to administration and information technology including:
      Administration & Management
    • Office Organisation & Management
    • Business Management
    • Text Processing
    • Record keeping and Accounting
    • Public Relations & Communications
    • Human Resource Management
    • Modern Business Environment
    • Managing Change
    • Public Sector Policy
    • Marketing & Customer Relationship Management
    • Managing People
    • Work Placement
      Information Technology and Communications:
    • Learning and Communication Skills
    • Information Technology
    • Business Information Systems
    • Advanced Applications
    • Professional Development for Work
    • Interactive & Social Media Applications
    • Digital Business
    • Information Systems & Project Management
    • Work Placement
    Minimum Academic Entry Requirements
    This is a one-year add-on Honours Degree programme for students who hold a level 7 Bachelor of Arts in Administration & IT or equivalent.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of creditsClass hours per week
     4/7  Digital Business  Mandatory  10  5
     Modern Business Environment  Mandatory  10  5
     Financial Information for Decision Making  Mandatory  5  3
     Human Resource Management  Mandatory  5  3
     4/8  Information Systems & Project Management  Mandatory  10  5
     Managing Change  Mandatory  10  5
     Public Sector Policy  Mandatory  10  5
    Learning Outcomes
    On successful completion of the Bachelor of Arts in Administration & IT the learner will have achieved the following learning outcomes.
    • Demonstrate the skills, knowledge and competencies to work effectively in an administrative environment
    • Demonstrate the application of IT tasks and functions required in the administration function of organisations.
    • Utilise and apply the new technologies that are changing the face of the office environment
    • Employ problem solving and analytical skills consistently in a business context.
    • Apply the key management skills and competencies that are essential and relevant to supervisors and managers employed in a public/private sector environment
    • Be able to apply transferable skills necessary for employment including initiative, personal responsibility, time management and decision making in complex and unpredictable situations.
    Follow-on courses
    • Higher Diploma in Financial Services Technologies
    • MSc in Marketing Practice
    • Masters degrees in institutes and universities at home and abroad
    Career Opportunities
    Graduates of this programme should expect to find employment with management prospects in County Councils, Health Boards, VECs and private industry.
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:

  • » Bachelor of Business Honours in Management

     Programme Title  Bachelor of Business Honours in Management 
     CAO Code  Add-on programme. Not available via CAO
     LYIT internal code  LY_BBUSS_B
     Duration  1 Year
     Standard Code Places:  30
     National Framework Level  8
     Award Type  Major
     Awarding Body  LYIT, under Delegated Authority from QQI
    Is this course for you?
    If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this honours degree is the course for you. The focus at this level is at developing a much more strategic perspective on the world of business and management and understanding the interrelationships between management and other business functions.
    Learners will be required to develop an understanding of key  frameworks and theories in those areas applicable to business organisations.  On successful completion of the ordinary and honours degree programmes,  learners will have knowledge and understanding in a range of core areas relating to business and management including:
      Business operations and functional areas
    • Human Resource Management
    • Service and Operations Management
    • Supply Chain Management
    • Marketing
    • Accounting , Cost Accounting and Financial Management
      Trans functional business areas
    • Business Organisation &  Management
    • Entrepreneurship and Innovation
    • Business Information systems
    • Organisational Behaviour
    • Strategic Management
    • Managing Change
    • Decision Making Techniques
    • Business Cases
    • Project Management
      Information and Communications:
    • Learning and Communication Skills
    • Personal and Professional Development
    • Business Information Systems
    • Digital Business
    Minimum Academic Entry Requirements
    Bachelor of Business (Management) degree or equivalent.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of creditsClass hours per week
     1/1  Digital Business Mandatory  10  5
     The Macroeconomic Environment Mandatory  5  3
     Applied Quantitative Methods  Mandatory  5  3
     Supply Chain Management Mandatory  10  5
     1/2  Strategic Management Mandatory  10  5
     Organisational Change Mandatory  10  5
     Business Cases Mandatory  5  3
     Decision Making Techniques Mandatory  5  3
    Learning Outcomes
    On successful completion of the Bachelor of Business in Management the learner will be able to:
    • Describe theory, concepts and methods pertaining to Management Science and related fields
    • Explain good practice in managerial approaches, tools and techniques
    • Demonstrate mastery of a complex and specialised area of skills and tools in the area of Management Science to conduct closely guided research, professional or advanced technical activities
    • Exercise appropriate judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes, including resourcing
    • Use advanced skills to conduct research, or advanced technical or professional activity, accepting accountability for all related decision making; transfer and apply diagnostic and creative skills in a range of business/organisational context
    • Work as an effective and valuable team member both in a leadership and team member role
    • Learn to act in variable and unfamiliar learning contexts; learn to manage learning tasks independently, professionally and ethically
    • Express a comprehensive, internalised, personal world view, manifesting solidarity with others
    Follow-on courses
    • MSc in Management Practice
    • MSc in Marketing Practice
    • Higher Diploma in Finance and Technology at LYIT
    • Masters in Business by research at LYIT
    • Masters degrees in institutes and universities at home and abroad
    • Higher Diploma in Education for qualification as a teacher.
    Career Opportunities
    Whether you decide to work for a large company with graduate training courses or a smaller, local company, the career opportunities are excellent and the roles open to you are varied and exciting with many different career directions. Here are some ideas:
    • Management trainee
    • Human Resource manager
    • Production manager
    • Project manager
    • Business executive in strategic planning
    • Operations manager
    • Secondary school Business Studies teacher.
    • Visit www.gradireland.com for more ideas
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:

  • » Bachelor of Business (Honours) in Marketing

     Programme Title  Bachelor of Business (Honours) in Marketing
     CAO Code  Add-on programme. Not available via CAO
     LYIT internal code  LY_BBUSS_B
     Duration  1 Year
     Standard Code Places:  30
     National Framework Level  8
     Award Type  Major
     Awarding Body  LYIT, under Delegated Authority from QQI
    Is this course for you?
    If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this honours degree is the course for you. The focus at this level is at developing a much more strategic perspective on the world of business and marketing and understanding the interrelationships between marketing and other business functions.
    Following completion of both Bachelor of Business ordinary and honours degree in Marketing graduates will have accumulated a very strong skillset in marketing tools and techniques built around three key themes:
      Strategy and Planning:
    • Marketing
    • Marketing Management
    • Strategic Market Planning
      Communicating with the Customer:
    • Understanding and Influencing the Consumer
    • International & Global Marketing
    • Services Marketing
    • Interactive and New Media Applications
      Market Research:
    • Analysing Market Research
    • Designing Market Research
    • Marketing Research Project.
    Minimum Academic Entry Requirements
    Bachelor of Business (Marketing) degree or equivalent.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective    		No of creditsClass hours per week
     1/1  Digital Business Mandatory  10  5
     International Marketing Mandatory  10  5
     Human Resource Management Mandatory  5  3
     Analysing Marketing Research Mandatory  5  3
     1/2  Strategic Management Mandatory  10  5
     Strategic Market Planning Mandatory  10  5
     Marketing Research Project Mandatory  5  3
     Services Marketing Mandatory  5  3
    Learning Outcomes
    On successful completion of the Bachelor of Business in Marketing the learner will have achieved the following learning outcomes. They will have:
    • Critically appraise the fundamental role that marketing plays in integrating the customer into the business functions.
    • Describe strategic marketing practices including contemporary advances in the area of marketing.
    • Demonstrate mastery of marketing research using and modifying modern marketing research practices to conduct closely guided research.
    • Exercise appropriate judgement in a number of complex scenarios at a global level, remaining cognisant of human resource implications and practices, while managing the customer experience.
    • Use advanced skills to conduct advanced technical activity in the area of strategic marketing planning, accepting accountability for all related decision making; transfer and apply creative skills in a range of contexts.
    • Act effectively under guidance in a peer relationship with clients and commercial businesses, leading and acting as an effective team member.
    • Learn to act in a variety of unfamiliar learning contexts.
    • Express a comprehensive, internalised, personal world view of marketing, manifesting solidarity with others.
    Follow-on courses
    • M.Sc. in Marketing Practice at LYIT
    • Higher Diploma in Finance and Technology at LYIT
    • Masters in Business by research at LYIT
    • Masters degrees in institutes and universities at home and abroad.
    • Higher Diploma in Education for qualification as a teacher.
    Career Opportunities
    • Marketing professional – this degree carries full exemptions for the Marketing Institute of Ireland, so, following the completion of a one-day case study, you will have the title MMII (Grad).
    • International marketing executive – sourcing new markets, managing suppliers, export marketing, sales, target market research
    • Marketing manager – working on competitor analysis, marketing campaigns, new product/service development, business performance improvement.
    • Secondary school Business Studies teacher – this degree is recognised by the Department of Education & Science for secondary school teaching.
    • Visit www.mii.ie for more ideas
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION: