CAO Code Add-on
  Killybegs Campus

Higher Diploma

Tourism Destination Marketing

1 year  /    Level 8  /    Full-time   /   Work Placement

Is this course for me?

The Higher Diploma in Arts in Tourism Destination Marketing is suited to professionals currently employed within the tourism industry and aims to promote and encourage the development of advanced knowledge and skills in the area of tourism destination marketing.

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Certain semesters of this course are taken in common with other courses.

SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
1 Strategic Marketing Management Mandatory 10 5
Consumer Behaviour in Tourism Mandatory 5 3
Tourism Management & Destination Development Mandatory 10 5
Work Placement Mandatory 10 5
2 Financial Management & Entrepreneurship in Tourism Mandatory 10 5
Tourism E-Business Mandatory 5 3
European & International Tourism Policy Mandatory 10 5

Key Information

Application Deadline - 14 September

Fees

EU Fees: €3,000
Non-EU Fees: €10,000

Further Information

Department Administration: +353 (0)74 9186613/+353 (0)74 9186612

Head of Department Nicola Dunnion
Email: nicola.dunnion@lyit.ie
Telephone: +353 (0)74 918 6645

School and Department
School of Business
Department of Tourism & Culinary Arts