Is this course for me?
Opportunities are abound in the unprecedented opportunity to feed billions of new global consumers, for the sector to be more sustainable, to use food to improve the well-being of every citizen on the planet and to spend the wall of capital flooding into global agribusiness and food from external investors.
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Participants of this programme will acquire a new and comprehensive understanding of the strategic issues facing the food and drink industry. Lessons will be illustrated through a series of structured experiences with Irish food producers and guest lectures from senior executives in the Irish food and drink area.
After completion of this programme participants will have brought a business from concept stage right through to prototype development, including developing a strategic marketing plan of how to bring a product/service to market.
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