CAO Code Add-on
  Letterkenny Campus

Bachelor of Business (Hons)


1 year  /    Level 8  /    Full-time

Is this course for me?

If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.

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Certain semesters of this course are taken in common with other courses.

7 International Marketing Mandatory 10 5
Human Resource Management Mandatory 5 3
Analysing Marketing Research Mandatory 5 3
Digital Business Mandatory 10 5
8 Strategic Management Mandatory 10 5
Strategic Market Planning Mandatory 10 5
Marketing Research Project Mandatory 5 3
Customer Experience Management Mandatory 5 3

Follow-on Courses

Follow up programmes elsewhere include:

  • Master degrees (by research).
  • Master degree in institutes and universities at home and abroad.

Key Information

Non Eu students will apply via
There is a €20 application fee that all non eu students need to pay in order to submit their application .
All programmes will start in Sept 2022
Students can apply from Jan 2022 onwards


EU Fees:
Non-EU Fees: €10,500

Further Information

Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210

Head of Department Patricia Doherty
Telephone: +353 (0)74 9186202

School and Department
Faculty of Business
Department of Business Studies