Letterkenny Campus

Master of Science


1 year  /    Level 9  /    Full-time   /   Work Placement

Is this course for me?

The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas.

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Certain semesters of this course are taken in common with other courses.

9 Driving Marketing in SMEs Mandatory 10 4
Data Analytics Mandatory 5 2
Research Methods Mandatory 5 2
Omni-channel Marketing Communications Mandatory 10 4
10 Advanced Digital Marketing Mandatory 10 4
Innovation & the Entrepreneurial Mindset Mandatory 10 4
Managing Sales Mandatory 5 2
Shaping Consumer Behaviour Mandatory 5 2
Work Based Learning Research Project Elective 30 1
Dissertation Elective 30 1

Follow-on Courses

Follow up programmes elsewhere include:

  • Level 10 studies (Doctoral) at other institutions and universities at home and abroad.

Key Information

Closing Date: 03/06/2022
Non Eu students will apply via https://noneuapply.atudonegal.ie/
There is a €20 application fee that all non eu students need to pay in order to submit their application .
All programmes will start in Sept 2022
Students can apply from Jan 2022 onwards


EU Fees: €5,750
Non-EU Fees: €12,000

Further Information

Department Administration: +353 (0)74 918 6207 / +353 (0)74 918 6209

Head of Department Patricia Doherty
Email: patricia.doherty@atu.ie
Telephone: +353 (0)74 9186202

School and Department
Faculty of Business
Department of Business Studies