• » Specific Purpose Certificate in Marketing for Small Tourism Enterprises

    Programme Title  Specific Purpose Certificate in Marketing for Small Tourism Enterprises
    CAO Code  
    LYIT internal code  LY_TMSTE_F
    Duration  18 Weeks (Part-time)
    Standard Code Places:  25
    National Framework Level  6
    Award Type  Specific Purpose Certificate
    Awarding Body  FETAC
    Is this Programme for Me?
    This programme is particularly suitable for those involved in the operations of tourist attractions, heritage centres, restaurants, car hire companies, craft shops, local coach companies, accommodation, caravan and camping outlets, travel agencies and other tourism business. It will also be of value to those working in tourism support functions such as in local government, public and community agencies, financial institutions and electronic distribution development for tourism.
    Minimum Academic Entry Requirements
    Applicants must be 18 years old before 1st October in the year of entry and should have at least Leaving Certificate standard of education. A system of progression from the FETAC Level 2 Hotel and Catering Programme is in operations, as is a system of Industry nominations.
    What will I have to study?
    This course is a 18 week part-time course.
    Year Proposed Modules Mandatory/
    Elective    		 No of credits Class hours per week
     1  Marketing the Tourism Product Mandatory    
     The Development and Impact of Tourism Mandatory    
     Market Research and its application in Tourism Mandatory    
     The Markets and the Customers Mandatory    
     The Service Marketing Mix Mandatory    
     Managing the Marketing Activity Mandatory    
     Marketing Communications Mandatory    
     Marketing Distribution Mandatory    
     Advertising and Sales Promotion Mandatory    
     Personal Selling Mandatory    
     Public Relations and its use in the Tourism Industry Mandatory    
     Promotional Design Mandatory    
    Programme Aim
    The Tourism Marketing programme is designed to enhance the marketing skills of tourism proprietors in small to medium sized enterprises. It will help participants identify a marketing approach that will lead to more satisfied customers and a well organised efficient enterprise. Particular focus is places, throughout the programme, on the application of e-marketing techniques within tourism and the use of ECT to support all aspects of marketing activities within tourism enterprises.
    How you I apply?
    Contact the College (or Fáilte Ireland) directly for an application form. Application forms should be returned directly to the College.
    • FOR FURTHER INFORMATION:
    • Contact Ciarán ó hAnnracháin, Head of Department of Hospitality & Tourism, Letterkenny Institute of Technology by
    • E- Mail: ciaran.ohannrachain@lyit.ie
    • Telephone: (074) 97 41272