• » Bachelor of Arts (Hons) in Digital Media Design & Production

    Programme Title  Bachelor of Arts (Hons) in Digital Media Design & Production
    CAO Code  Add-on programme, not available via CAO
    LYIT internal code  LY_DDIGM_B
    Duration  1 year, post Level 7 Bachelor Degree
    Standard Code Places:  30
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from HETAC
    Is this Programme for Me?
    Digital technology is now pivotal to the creation and deployment of media information. Digital Media is a term that reflects the changing media landscape resulting from the digitisation of information. The digital media industry encompasses web design, game design, video and sound production, post-production, animation and interactive multimedia. Digital Media Designers create and manipulate sound and picture for time-based (video and animation) and interactive media (websites, games, information kiosks). A Digital Media producer may undertake any of the following tasks during their working day:
    • Liaising with clients to develop and cost a brief.
    • Researching a brief.
    • Preparing pre-production documents such as storyboards to outline the agreed concept.
    • Content creation such as capturing and manipulating still imagery, designing a computer based interface or creating, editing and post-producing time based
    • Authoring and editing digital media product for DVD, broadcast or Internet delivery .
    • Project managing the development, implementation and delivery of the digital media product.
    • Liaising with related production, business and technical experts.
    Specialisation is common in the industry, although digital media personnel are often highly multi-skilled and may perform a combination of roles, especially in smaller enterprises.

    Web Designers

    design interactive web based experiences. This involves creating websites to fulfil client's expectations, often in order to promote, market or sell products or services. Designing interactivity is important and creating a "look and feel" that reflects, the goals of the service, product or organisation is central.

    Multimedia Producers

    will work in creating organising and editing a range of media. This may be in order to create a new interactive multimedia product or to repurpose existing media in new and innovative ways.

    Sound Editors

    edit and manipulate sound for music production, radio or for putting sound to picture. They often work under instruction from directors. Their job may include making decisions with regard to the mood and pace of sound pieces. Music and music technology is also an important part of the work.

    Game Developers

    produce games for computers, games consoles and increasingly mobile devices. They may work on new games or update existing titles. The development team may be small, but as a games project nears completion, 30-40 people may be involved, each with specialist roles. These roles may include: Game Producer/Project Manager, Designer, Graphic Artist, Audio/Sound Engineer, Software Programmer and Game Testers.

    3D Designers

    work with 3D software to create 3D models or animations. They may work in visualisation (such as medical or architectural) or in games or effects animation. Often 3D designers will work on only one part of the production process say modelling, but smaller companies rely on the 3D designer to be multiskilled and also texture, light and animate the models.

    Instructional Designers

    design and develop teaching materials for textbooks, training CDROM"S and Internet based training. Their job is to organise the material is such a way that learning becomes easier. When they design digital learning they often include self-testing tools and make the most of the flexibility offered by digital technology to target specific learning objectives and audiences. Designers are also employed in what is called e-learning and e-commerce, particularly in relation to web based media.
    Minimum Academic Entry Requirements
    The programme is offered in full-time mode for one year. Applicants must have a relevant Level 7 award with 180 ECTS credits and appropriate learning outcomes in graphic design or a related area. Equivalent qualifications will be considered.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective     		No of creditsClass hours per week
     4/7  Advanced Image Making1 Mandatory  5  3
     Advanced Web Design 1 Mandatory  5  3
     Advanced Design Theory Mandatory  5  3
     Audio Video Design & Production 1 Mandatory  5  4
     Effects Animation Mandatory  5  3
     Interactive Design Mandatory  5  3
     4/8  Advanced Image Making 2 Mandatory  5  3
     Advanced Web Design 2 Mandatory  5  3
     Advanced Professional Practice Mandatory  5  3
     Audio Video Design & Production 2 Mandatory  5  4
     Motion Graphics Mandatory  5  4
     Interactive Narrative Mandatory  5  3
    Note: Special Regulation: Learners must select either the Audio/Video or Interactive Media/Animation stream
    Learning Outcomes
    The final examination for the Degree consists of a combination of project work, an extended essay or dissertation on an individually selected design topic, and continuous assessment. On successful completion of this programme the graduate will:
    • Demonstrate a broad spectrum of theoretical knowledge pertinent to Design
    • Demonstrate in-depth knowledge and understanding in the following specialist areas: typography, print specifications, photography, layout, on-screen publishing.
    • Use a range of technical and interpersonal skills and tools, both creative and technical.
    • Analyse problems and apply appropriate solutions
    • Apply critical evaluation and formulate relevant opinions
    Are there follow-up Programmes Available?
    On successful completion of this programme, students may apply to progress to the Level 8 Bachelor of Arts (Hons.) in Digital Media, Design & Production at LYIT
    Graduates from this programme may also apply to pursue further studies to relevant level 8 programmes at other Institutes and Universities in Ireland and abroad.
    Career Opportunities
    Graduates from this programme are multi-skilled and may find employment with media and design companies, small creative enterprises or freelance in a range of fields including, web design, video production, sound design, animation, multimedia production or visualisation
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:
    • Contact Cormac O Kane, Head of Department of Design & Creative Media, Letterkenny Institute of Technology by
    • E- Mail: Cormac.okane@lyit.ie
    • Telephone: (074) 918 6203