With Named Award Options:
Animation
Digital Film & Video
Graphic & Digital Design
Fashion with Promotion

Programme Title	Bachelor of Arts (Hons) Common Entry with named award options: Animation, Digital Film & Video, Graphic & Digital Design, Fashion with Promotion
CAO Code	LY408
LYIT internal code
Duration	4 Years ab initio
Standard Code Places:	60
National Framework Level	8
Award Type	Major
Awarding Body	LYIT, under Delegated Authority from QQI

Is this Programme for Me?

This programme has been designed to provide students, who know they want to study some aspect of art/design at third level but are unsure as to which specific area, with the opportunity to take modules in Animation, Digital Film & Video, Graphic & Digital Design, Fashion with Promotion, as well as core art/design modules, before having to choose which area to specialise in for their Level 8 Degree. 

The first semester of the programme is common to all students. The module entitled Programme Fundamentals will afford equal exposure to Animation, Digital Film & Video, Graphic & Digital Design and Fashion with Promotion to enable them make an informed choice as regards their preferred specialism in semester two.

Minimum Academic Entry Requirements

LC 6 subjects with at least 2 subjects at Higher Level Grade H5 or better and 4 subjects at Ordinary Level O6 or Higher Level Grade H7 or better. Subjects required: English or Irish and Leaving Certificate Art or Design Communication Graphics or equivalent at Ordinary Level Grade O6 or Higher Level Grade H7 or better.
Where Art/Design is not offered at Leaving Certificate a portfolio of work representative of the applicant’s ability will be accepted.
Or
Have obtained a relevant QQI FET/FETAC Level 5 award
Or
For entry purposes RPL will be considered in accordance with the quality assurance procedures on LYIT.
Or
Any applicant applying based on non-EU awards / qualifications must apply directly to the International Office at LYIT.

What will I study?

Year/Semester	Proposed Modules	Mandatory/ Elective	No of credits	Class hours per week
1/1	Visual Enquiry (Shared)	Mandatory	10	7
	Communication & Creative Process (Shared)	Mandatory	5	4
	Programme Fundamentals	Mandatory	10	8
	Art & Design History 1 (Shared)	Mandatory	5	4

Options	Animation	Digital Film & Video	Fashion with Promotion	Graphic & Digital Design
Yr 1 Sem 2	Animation Principles Narrative & Visual Storytelling Drawing Studies Art & Design History 2	Moving Image Basics Sound Recording Experimental Music & Video Art & Design History 2	Fashion Design & Development Life Drawing and Fashion Illustration Photography 2 - Studio Art & Design History 2	Graphic Design – Layout Image Making – Moving Image The Web Design Process Art & Design History 2
Yr 2 Sem 3	Animation Production Skills 1 Drawing & Design 1 Animation History 1 Personal Film Project	Cinematography Scriptwriting & Storyboarding Film History Ambient Sound/Foley	Fashion Flats & Pattern Cutting Fabrics, Finishes & Innovation Fashion History 1 Photography 3 – Post Processing	Graphic Design – Identity UI – User Interface Design Graphic Language Design Theory 1 – 20th Century visual communication
Yr 2 Sem 4	Animation Production Skills 2 Drawing and Design 2 Animation History 2 Animation Practice	Production Management Compositing Film & Video History Studio And Field Audio & Video	Fashion Design & Development 2 Fashion Promotion through Moving Image The History of Fashion and Fashion Promotion Social Media Promotion	Spatial Graphic Design Ux – User Experience Design Motion Graphics Design Theory 2 – 20th Century visual communication
Yr 3 Sem 5	Animation Production Animation & Visual Effects Animation & Contemporary Culture Animation Business	Interactive Audio Video Editing & Effects Film, History & Theory Titles and Typography	Accessory & Menswear Design Graphic Design for Fashion Promotion Fashion Marketing Video Post Production Work Placement	Visual Communication in Advertising Typographic Practice Personal Promotion Design Theory – Advertising & Branding
Yr 3 Sem 6	Animation Project Professional Animation Practice Contemporary Animation Theory	Design Project Imaging Technologies Professional Practice Contemporary Film Theory	Fashion Project Costing & Sourcing Promotional and Academic Planning	Professional Design Practice Contemporary Design Theory
Yr 4 Sem 7	Industry Project Pre-Production Dissertation	Industry / Competition Brief Final Project (Pre-Production) Dissertation	Design Development Personal Promotion Fashion Entrepreneur Dissertation	Advanced Typographic Practice Dynamic Identities Dissertation
Yr 4 Sem 8	Innovation & Creativity Production	Final Project Innovation and Creativity	Final Collection Creative Promotional Campaign Product Management	Design Project Innovation and Creativity Industry Preparation

Please see discipline specific tables at Level’s 7 & 8 for details of modules in the table above:

1. BA in Animation (Semesters 2 – 6)
2. BA (Hons) in Animation (Semesters 7 & 8)
3. OR
4. BA in Digital Film & Video (Semesters 2 – 6)
5. BA (Hons) in Digital Film & Video (Semesters 7 & 8)
6. OR
7. BA in Graphic & Digital Design (Semesters 2 – 6),
8. BA (Hons) in Graphic & Digital Design (Semesters 7 & 8)
9. OR
10. BA in Fashion with Promotion (Semesters 2 – 6),

Are there follow-up Programmes Available?

On successful completion of this programme, students may apply to progress to Post Graduate and Masters programmes in their chosen discipline at LYIT or at Institutes / Universities across Ireland and abroad.

Career Opportunities

Graduates from this programme will be diverse and equipped with a skill set that is hugely in demand both regionally, nationally and internationally. Graduates, depending on their choice of specialism, may find employment in the following roles: Animation

• Storyboard Artist
• 2D Animator
• 3D Animator
• Special Effects Artist
• Character Design
• Environment Designer

Digital Film & Video

• Pre-production designer
• On location Film Crew member – Camera / Sound
• Post production editor
• Special Effects Producer
• Independent film/video producer

Graphic & Digital Design

• Graphic Designer
• Advertising and Art Director
• UX/UI/IxD
• Web Designer
• Interactive Media Designer
• Motion Graphics Designer
• Print and Publishing Designer
• Freelance design and illustration.

Fashion with Promotion

• Fashion Design and Maker
• E-Tailer
• Visual PR consultant for a fashion company (maintaining a strong visual communication through moving image, graphics and photography within the media industry and online)
• Fashion Stylist, Shoot and Production Assistant
• Visual Merchandising
• Fashion photographer/filmmaker
• Fashion Advertising and Marketing Assistant
• Fashion Illustrator
• Fashion Blogger
• Fashion Trends Forecaster
• Fashion buyer

This course begins in September each year. How to Apply

FOR FURTHER INFORMATION:

• Contact Nollaig Crombie, Head of Department of Design & Creative Media, Letterkenny Institute of Technology by
• E- Mail: Nollaig.Crombie@lyit.ie
• Telephone: (074) 918 6203
• Website: www.lyitdesign.com