with named award options: Accounting, Management, Marketing

Programme Title	Bachelor of Business (Common Entry) with named award options: Accounting, Management, Marketing
CAO Code	LY107
LYIT internal code
Duration	3 Years
Standard Code Places:	40
National Framework Level	7
Award Type	Major
Awarding Body	LYIT, under Delegated Authority from QQI
CAO Points

Is this the course for you?

This programme has been designed to provide students, who know they want to study some aspect of business at third level but are unsure as to which specific area, with the opportunity to take modules in Accounting, Management and Marketing, as well as core business modules, before having to choose which area to specialise in for their Level 7 Degree.  

The first two years of the programme are common with students getting equal exposure to Accounting, Management and Marketing to enable them make an informed choice as regards their preferred specialism in Year 3.

Minimum Academic Entry Requirements

• Minimum Points Score 160
• Min. Five O6/H7
• English or Irish O6/H7
• Maths F2/O6/H7

Or
• Have obtained any QQI FET Level 5 award

Or
• For entry purposes RPL will be considered in accordance with the quality assurance procedures of LYIT.

Or
• Any applicant applying based on non EU awards/qualifications must apply directly to the International Office at LYIT.  In order to be considered for entry international applicants must present:
  • A qualification that is recognised as being equivalent to a Level 5 Irish qualification.
  • An IELTS qualification of 5.5 minimum.

What will I study?

Common

Year/Semester	Proposed Modules	Mandatory/ Elective	No of credits
1/1	Learning to Learn & ICT	Mandatory	5
	Business Management	Mandatory	10
	Business Law	Mandatory	5
	Fundamentals of Marketing	Mandatory	5
	Introduction to Sociology	Elective	5
	Language and Culture 1 (French/German/Irish/Spanish)	Elective	5
	Beginners Spanish 1	Elective	5
	Introduction to the Teaching of English	Elective	5
	Personal Finance	Elective	5
1/2	Writing Skills	Mandatory	5
	Economics 1	Mandatory	5
	Basic Business Statistics 1	Mandatory	5
	Introduction to Accounting	Mandatory	10
	Critical Thinking Skills	Elective	5
	Language and Culture 2 (French/German/Irish/Spanish)	Elective	5
	Beginners Spanish 2	Elective	5
	Civic & Community Engagement	Elective	5
2/3	Financial & Cost Accounting	Mandatory	10
	Business Information Systems	Mandatory	10
	Basic Business Statistics 2	Mandatory	5
	Marketing Principles	Mandatory	5
2/4	Economics 2	Mandatory	5
	Business Communications	Mandatory	5
	Digital Marketing 1	Mandatory	10
	Entrepreneurship & Innovation	Mandatory	5
	Introduction to Business Process Management	Mandatory	5

NOTE: Choose one 5 credit elective

Bachelor of Business in Accounting

Year/Semester	Proposed Modules	Mandatory/ Elective	No of credits
3/5	Financial Reporting 1	Mandatory	10
	Management Accounting & Finance	Mandatory	10
	Computerised Accounts	Mandatory	5
	Law for the Business Environment	Mandatory	5
3/6	Management Accounting 2	Mandatory	10
	Company Law & Governance	Mandatory	10
	Business Tax	Mandatory	10

Bachelor of Business in Management

Year/Semester	Proposed Modules	Mandatory/ Elective	No of credits
3/5	Service & Operations Management	Mandatory	10
	Business Law for Managers	Mandatory	5
	Organisational Behaviour	Mandatory	5
	Microeconomics for Business Decisions	Mandatory	5
	Financial Management	Mandatory	5
3/6	HRM & Employee Relations	Mandatory	10
	Project Management	Mandatory	5
	Personal & Professional Development	Mandatory	5
	Applied Learning – Work based Learning	Elective	10
	Applied Learning – Enterprise Development Project	Elective	10

Bachelor of Business in Marketing

Year/Semester	Proposed Modules	Mandatory/ Elective	No of credits
3/5	Marketing Management	Mandatory	10
	Consumer Psychology	Mandatory	10
	Organisational Behaviour	Mandatory	5
	Financial Management	Mandatory	5
3/6	Digital Marketing 2	Mandatory	10
	Designing Marketing Research	Mandatory	5
	Personal & Professional Development	Mandatory	5
	Applied Learning – Work based Learning	Elective	10
	Applied Learning – Enterprise Development Project	Elective	10

Follow-on Courses

• BBus in Management can progress to BBus (Hons) in Management [Level 8 add-on, 60 ECTS]
• BBus in Marketing can progress to BBus (Hons) in Marketing [Level 8 add-on, 60 ECTS]
• BBus in Accounting can progress to BBus (Hons) in Accounting [Level 8 add-on, 60 ECTS].

Career Opportunities

Graduates from this programme will be equipped with a skill set that is hugely in demand both regionally, nationally and internationally.  Depending on their choice of specialism graduates may find employment across a range of sectors including public sector, finance, IT and retail in the following roles:

BBus in Management	BBus in Marketing	BBus in Accounting
Trainee / Assistant Manager Operations Administrator Human Resource Assistant Buyer & Procurement Officer Business Development Roles Finance and Insurance Roles Administrator	Marketing Executive (marketing department / marketing agency /consultancy) Advertising / Public Relations Executive Market Researcher Sales & Marketing Executive Marketing Assistant Digital Marketing Executive	Office Manager Book-keeper Accounts Administrator Finance Roles Most graduates will progress onto the BBUS Hons Accounting programme with a view to completing Professional Accounting exams (ICA, ACCA, CIMA or ICA).

FOR FURTHER INFORMATION:

• Contact Patricia Doherty Head of Department of Business Studies, Letterkenny Institute of Technology by
• E- Mail: Patricia.Doherty@lyit.ie
• Telephone: (074) 9186202
• Facebook: www.facebook.com/lyit.business