• » Master of Science in Marketing Practice

    Programme Title  Master of Science in Marketing Practice
    CAO Code  Add-on programme. Not available via CAO
    LYIT internal code  LY_BMARK_M
    Duration  1 Year
    Standard Code Places:  15
    National Framework Level  9
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from HETAC
    Is this Programme for Me?
    The MSc in Marketing Practice is a focused twelve-month programme that develops graduates into professional marketing practitioners and bridges marketing theory and professional practice.
    Industry placement forms an integral part of the programme, enhancing the use of specialist knowledge in practice and recognising the reciprocal relationship between marketing theory, professional practice and research.
    Minimum Academic Entry Requirements
    Level 8 Qualifications, Bachelor of Business Studies (Marketing), minimum of Second Class Honours, Grade 2 or equivalent.
    What will I study?
    Year/Semester Proposed Modules Mandatory/
    Elective    		 No of credits Class hours per week
     5/9  Research Methods  Mandatory  5  3
     Entrepreneurial Marketing  Mandatory  5  3
     Finance for Marketers  Mandatory  5  3
     Innovation and New Product Development  Mandatory  5  3
     Managing Sales  Mandatory  5  3
     Managing Change  Mandatory  5  3
     5/10  Marketing for SME’s  Mandatory  5  6 x 2 hr workshops in total
     Marketing Audit  Mandatory  5  3 x 2 hr workshops in total
     Strategic Marketing Plan  Mandatory  5  3 x 2 hr workshops in total
     Personal and Professional Development  Mandatory  5  3 x 2 hr workshops in total, 3 action learning sets, plus on-line activitie
     Work placement evaluation  Mandatory  5  three visits during 16 week placement
     Dissertation  Mandatory  20  one meeting per month
    Learning Outcomes
    Holders of this award will be able to integrate knowledge, handle complexity and formulate judgements at the forefront of the field of Marketing.
    Graduates will be able to:
    • Apply their problem solving and analytical skills consistently in a business context
    • Formulate product/market strategies and frame organisational growth opportunities
    • Demonstrate strategic marketing thinking and creative ability along with originality in complex problem situations
    • Make sound judgements based on market information and communicate these effectively to a range of stakeholders
    • Operate effectively in a variety of team roles and demonstrate self direction when completing and implementing projects
    • Take responsibility for career and professional development
    • Plan and conduct a piece of primary research and write a Dissertation.
    Are there follow-up Programmes Available?
    Progression is possible to Research Masters and Doctoral Programmes in Institutes and Universities within Ireland and abroad.
    Career Opportunities
    Award holders will be well placed to pursue professional careers in Marketing within the Public and Private Sectors
    This course begins in September each year. Apply: Postgraduate Programmes Application Form
    FOR FURTHER INFORMATION:
    • Contact Michael Margey Head of Department of Business Studies, Letterkenny Institute of Technology by
    • E- Mail: Michael.margey@lyit.ie
    • Telephone: (074) 9186202