• » BACHELOR OF BUSINESS (MARKETING)

    Programme Title  Bachelor of Business (Marketing)
    CAO Code  LY127
    LYIT internal code  
    Duration  3 Years
    Standard Code Places:  40
    National Framework Level  7
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from HETAC
    Is this Programme for Me?  
    As the driving force behind the economy, business is a dynamic and exciting career choice – whether you’re managing a busy small business or part of a large international corporation.  This course offers a general business degree for the first two years with a focus on marketing for year 3 – after year 2 you can change your focus to either accounting or management if you wish.  So if you’d like to be part of the fast and versatile commercial world, sign up now.
    Minimum Academic Entry Requirements
    Pass (OD3 or better) in 5 Leaving Certificate subjects, including passes in Mathematics and in either Irish or English (or an equivalent qualification).  The minimum points for entry is 140 points.
    • FETAC applicants click FETAC
    • Applicants presenting non-Irish exams as a basis for entry, please check the IOTCEF listing to search for the entry relevant to your country
    • Applicants who are interested in taking selected modules only from this programme and/or those interested in studying this programme in a part-time mode, click Part-time Study
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1  Learner Development & Study Skills Mandatory  5  3
     Microeconomics Mandatory  5  3
     Business Organisation & Management 1 Mandatory  5  3
     Descriptive Statistics 1 Mandatory  5  3
     Accountancy 1 Mandatory  5  3
     French Language & Culture 1 Elective  5  4
     German Language & Culture 1 Elective  5  4
     Spanish Language & Culture 1 Elective  5  4
     Community Studies Elective  5  3
     1/2  Information Technology Mandatory  5  3
     Microeconomics Mandatory  5  3
     Business Organisation & Management 2 Mandatory  5  3
     Descriptive Statistics 2 Mandatory  5  3
     Accountancy 2 Mandatory  5  3
     French Language & Culture 2 Elective  5  4
     German Language & Culture 2 Elective  5  4
     Spanish Language & Culture 2 Elective  5  4
     Intercultural Communications Elective  5  3
     2/3  Business Law Mandatory  5  3
     Principles of Marketing 1 Mandatory  5  3
     Business Information Systems 1 Mandatory  5  4
     Financial Accounting 1 Mandatory  5  3
     Entrepreneurship & Innovation Mandatory  5  3
     French Language & Culture 3 Elective  5  4
     German Language & Culture 3 Elective  5  4
     Spanish Language & Culture 3 Elective  5  4
     European Union Studies Elective  5  3
     2/4  Company Law & Practice Mandatory  5  3
     Principles of Marketing 2 Mandatory  5  3
     Business Information Systems 2 Mandatory  5  4
     Cost Accounting Mandatory  5  3
     Enterprise Development Project Mandatory  5  3
     French Language & Culture 4 Elective  5  4
     German Language & Culture 4 Elective  5  4
     Spanish Language & Culture 4 Elective  5  4
     European Union Policy Elective  5  3
     3/5  Operations Management 1 Mandatory  5  3
      Organisational Behaviour 1 – Individual Processes in Organisations Mandatory  5  3
     Financial Management 1 Mandatory  5  4
     International Marketing Mandatory  5  3
     Marketing Planning Mandatory  5  3
     Buyer Behaviour Mandatory  5  4
     3/6  Operations Management 2 Mandatory  5  3
     Organisational Behaviour 2 – Interpersonal Processes in Organisations Mandatory  5  3
     Financial Management 2 Mandatory  5  4
     Global Marketing Management Mandatory  5  3
     Marketing Communications Mandatory  5  3
     Marketing Research Methods Mandatory  5  4
    Learning Outcomes
    On successful completion of this programme the graduate will:
    • Have a knowledge of the major theoretical and practical business disciplines.
    • Be aware of recognised business techniques.
    • Have an understanding and experience of conducting supervised research.
    Are there follow-up Programmes Available?
    • Bachelor of Business Honours (Marketing) at LYIT.
    • Degree courses in other colleges and universities.
    Career Opportunities
    This degree gives you a wide variety of career choices and a special advantage with marketing roles.  All kinds of organisations, at home and abroad, such as banks, local and central government, public agencies, small enterprises and large corporations need strong business graduates.  Roles include: 
    • Marketing executive working in a company’s marketing department, a marketing agency or a consultancy.
    • Advertising / Public relations executive
    • Market researcher – desk and field research with polls and surveys
    • General business manager in a small company – with a wide range of sales and marketing responsibilities.
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:
    • Contact Michael Margey Head of Department of Business Studies, Letterkenny Institute of Technology by
    • E- Mail: Michael.margey@lyit.ie
    • Telephone: (074) 9186202